Branding 101: Branding is one of those buzzwords that gets thrown around that not everyone understands. So what is it? Well, in essence, a companies brand is what they want to appear in their customers mind. This is done in a number of ways. Logos. Mission Statement. Domains. Colors. Catchphrases. And many more things. Here at KWHicks Development, let us help enhance your brand using design, graphics, taglines, domains, sounds, marketing, and advertising as a way of really enhancing public awareness to your identity. ... See MoreSee Less
What is CMS? CMS is short for Content Management System. Okay, so what is that? For those followers who remember my house analogy, it's like this. When building a house, you have two choices to start with. Either getting a ton of 2x4s and making your framework yourself, or getting premade framing and trusses that you then put together. CMS is the second choice. There are many CMSes on the market, most free to use. Wordpress, Druple, Joomla, DotNetNuke, Zen Cart, and many more. Here at KWHicksdevelopment, we can consult on which CMS would be best for you with the website you want built. All have their positives and negatives, so always make sure to talk with a professional! ... See MoreSee Less
SEO: Seo stands for Search Engine Optimization. That is about as much as a lot of people know. "To be on the front page of Google/Bing/Yahoo." That is the next tier of what people know. But how to achieve this? Seo is a fickle creature in an ever moving back drop of changing algorithms and visitor clicks. So how can you get your site to be searchable? One way is through throwing a lot of $$ at it. Setting up ad campaigns, email blasts, Adwords, social media clicks, likes, and tweets and so forth. This is a form of "online daycare" that several companies charge handsomely for their services. Then there's organic Seo. This is little things that you can do with your site that can help a lot for not a lot of $$. Set your Analytics scripts. Make sure you have an up to date xml file. Make sure key words and phrases are spread throughout your site and on the backs of images. Set up links for cross traffic. Here at KWHicksDevelopment we can consult on what we can do to help your Seo without a lot of out of pocket expense, and also consult on larger packages as well. ... See MoreSee Less
Website Creation 101: A friend of mine recently posted some advise that a developer was not following, so today we're going to go over some basics. The House Analogy: I use this to explain how the different components work so as to give the beginner some understanding. Think of the domain as your address. This is where your mail comes to, as well as giving people directions to where you live. Sometimes there is a "forward" on this if you've temporarily moved to a different house. Your Hosting is your property. This is your piece of land that the domain points to. Your website is your House. This is where you and your stuff reside at. Now, to go a little deeper with this, let me explain Wordpress. Your Wordpress installation is the framework of the house. This provides shape, size, and number of rooms. Themes are everything that make your house unique. Paint, wallpaper, trim, baseboards, windows all come from here. Plugins are your utilities. These provide functionality to your house. Your wiring, plumbing, phones, doors, and mailbox.
Now that you have a bit more understanding, lets get you on the web today. Either msg me here or go to kwhickdevelopment.com for a consultation. ... See MoreSee Less