So, you've got a new website for your business, set it up, and everything was great for a month or so! Now you are noticing that you're getting less searches and less traffic. What happened?? What your witnessing is the "No New Content Slump." Today, search engines are a lot more finicky with who it caters to. Gone are the days of setting keywords, buying Adwords, and calling it a day.
Now, search algorithms are much more in tune to new content. The world keeps spinning, and attention spans need something new. Constantly. You may have a favorite this or a necessary that, but chances are you don't need to search for those things. If you are using Google or Bing (or whatever) it usually is a sign that you're looking for something new. Search Engines are now realizing this. To help the new user, search engines are now geared to look for what is new and what is fresh. To compensate for that, it's important to always be adding or changing new content. Switch things up! Move things around. Those search spiders go nuts for that activity.
Here at KWHicksDevelopment, we will help in consulting on how you can give that old site a face lift, or how to include new content without getting rid of what you consider is necessary.
So reach out and let us know what you want to see happen and we'll help make your online presence a reality. ... See MoreSee Less
Branding 101: Branding is one of those buzzwords that gets thrown around that not everyone understands. So what is it? Well, in essence, a companies brand is what they want to appear in their customers mind. This is done in a number of ways. Logos. Mission Statement. Domains. Colors. Catchphrases. And many more things. Here at KWHicks Development, let us help enhance your brand using design, graphics, taglines, domains, sounds, marketing, and advertising as a way of really enhancing public awareness to your identity. ... See MoreSee Less
What is CMS? CMS is short for Content Management System. Okay, so what is that? For those followers who remember my house analogy, it's like this. When building a house, you have two choices to start with. Either getting a ton of 2x4s and making your framework yourself, or getting premade framing and trusses that you then put together. CMS is the second choice. There are many CMSes on the market, most free to use. Wordpress, Druple, Joomla, DotNetNuke, Zen Cart, and many more. Here at KWHicksdevelopment, we can consult on which CMS would be best for you with the website you want built. All have their positives and negatives, so always make sure to talk with a professional! ... See MoreSee Less